if doing business is like shooting at targets, and winning is hitting them, then there are a couple ways of going about hitting targets.
large companies tend to aim very carefully before firing any bullets. my experience working at a large company often felt like this. ready, aim, aim, aim, aim, aim…fire…maybe. when you do fire, you’re much more likely to hit the target, and you waste fewer bullets, but it takes a lot longer to get a shot off. sometimes all that aiming meant we never got a shot off.
in startups, the firing cadence should be more like ready, fire, aim, fire, aim, fire, aim, until you hit the target, or run out of bullets (time, money, etc.) you fire a lot more bullets, but you are going to hit the target a lot faster.
there are merits to both methods of course, and the point here isn’t which one is better. what I know is that I vastly prefer the startup method. I love to see bullets firing down the range even if they hit nothing. with every one we fire, we get some data, we have a chance to hit the target and taste success. its fun, exciting, and occasionally very painful when you are left standing there with no more bullets, no money left for ammo.